What is SEO?
Search Engine Optimization, more commonly known as SEO, is the process of optimizing a website’s performance on unpaid, organic search engine result pages (SERP) such as Google. The higher you rank in the SERP, the easier it will be for your potential and existing customers to find you. SEO helps your web pages to become more relevant to what your customers are searching for.
Changing times and changing lifestyles brought about an increase in consumption of all things digital in current times. From food delivery and online shopping to government processes, nearly everything has become digitally accessible. With the steady surge of businesses going online, competition continuously increased, and getting seen by your target audience has become increasingly challenging.This is why the presence of SEO in every digital marketing strategy has become permanent in the past decade. If you want to:
- Be more visible to your customers
- Build your brand credibility
- Increase traffic, engagements, and conversions
- Provide a top-notch digital experience, and
- Elevate your digital presence,
Then you definitely need a data-driven SEO strategy that can adapt to the ever-changing needs of your business.