Creating content that is both informative and SEO-friendly can be a challenging task, but it is essential if you want to attract and retain a large audience

Here are some tips to help you create content that meets both of these goals: 

Start by identifying your target audience and the keywords that they are searching for. 

This will help you create content that is relevant and valuable to your readers. You can use tools such as Google’s Keyword Planner or Ahrefs to research and identify the most popular keywords in your industry and determine which ones can be used for your benefit.

Use the identified keywords throughout your content in a natural and organic way.

Don’t stuff your content with too many keywords. This can make it appear spammy and decrease its value to readers. Make sure that the keywords you select will support the central topic you have chosen. You can also repeat keywords, however, you will need to determine the repetition threshold through trial and error as it differs from website to website and depends on the length of your content.

Make sure that your content is well-written and easy to read.

Use headings and subheadings to break up your text and make it more scannable, and use short paragraphs and bullet points to make your content more digestible.

Use images, videos, and other multimedia elements to make your content more engaging and visually appealing.

These elements can also help to break up long blocks of text and make your content more shareable on social media.

Optimize your content for on-page SEO by including the keywords in your title tags, meta descriptions, and header tags.

These elements are used by search engines to understand the content of your page and determine its relevance to a user’s search query. 

Use internal and external links to add value to your content and increase its credibility.

Internal links can help to improve the user experience by providing readers with more information on a particular topic. External links, on the other hand, can help to establish your content as a reliable source by linking to other reputable websites.

• Internal links – links that come from within your website
• External links – links that come from other websites

Promote your content through social media, email marketing, and other channels to drive traffic to your website.

This will help to increase your visibility and reach a wider audience.

By following these tips, you can create content that is both informative and SEO-friendly. This will not only help to improve your search engine rankings, but it will also make your content more valuable and enjoyable for your readers.